There are many content creators who can dance their way to stardom with fifteen-second clips on TikTok. But few who can sustain it.
Bryce Hall is one of those rare influencers.
With 21.3M followers on TikTok, 7.4M on Instagram, 3.5M on YouTube and 1.7M on Twitter, the breakthrough social media star has amassed a massive social media following to serve as the foundation of his future plans as a content creator and entrepreneur, such as being the co-founder of Ani Energy. Hall reminiscences about the good old days in Sway House, talks about his side hustle as an angel investor, and gives a preview of his future entrepreneurial ventures.
Frederick Daso: First and foremost, I want to talk about the Sway House. What first led you to forming the Sway House as you all began to blow up on TikTok?
Bryce Hall: Well, we saw the success of content houses and the downfall of content houses. In the back of our heads, Josh and I thought of the idea. Let’s start a group with all our friends; let’s move into a house and follow the rule book of a content house, but switch it up.
When we started the Sway House, it was just a TikTok collective. Everybody had their idea of which direction they wanted to go. We quickly realized that only a few of our paths aligned. We already knew that this wasn’t going last, but let’s take advantage of it fully. We all took advantage of it, or some of us did. And then others didn’t. For example, look at Jaden Hossler. He lived with me the most at the Sway House. I knew him before any other Sway House member, and now he’s a rock star. He’s doing great, but he’s no longer in the Sway House. Noah Beck went from a college soccer athlete to joining the Sway House and blew up on social media. Now he’s killing it in whatever he does, such as modeling. He’s doing something right.
Josh [Richards] has all of his business ventures. Same with me. I’m doing all the YouTube stuff. Yep. Josh is back on the YouTube stuff. It’s great. All of us are killing it in a different area.
Daso: Awesome. What were some of the best parts of your time as a member of the Sway House?
Hall: Starting it? The idea of having a house full of your actual best friends will never be forgotten. That was the best time of my life being in that house with a bunch of my friends, doing whatever the hell we wanted to and killing it with all eyes on us. It was sick.
Daso: Got it. Were there any plans for the longevity of the content house, or was it always going be a short-term thing from the start? You mentioned at the very beginning that you knew the Sway House wasn’t going to last, so you had to make the most of it.
Hall: We’re always going to be connected. For example, we have the Sway Fitness pre-workout, and it’s an Evergreen GNC across the U.S. We’re connected in certain ways, but we aren’t always collaborating. We knew from the beginning that it wasn’t going to be a forever thing, but all of us were still going to be great friends. Some more than others.
Daso: Uh oh.
Hall: Yeah. There’s, there’s a little beef in this.
Daso: Okay then! Well, we’ll get to that in a minute. First, after this whole experience with sway, what’s your opinion on content houses in general?
Hall: It’s a good idea to start content houses because they first push. If you go into a content house and think it’s going to last forever, you’re dumb, no offense. It’s not going last forever. Are you going to be thirty-five in a content house? You start your career here, and then you do your own thing. Look at One Direction. Any group of people will never last forever, as it hurts to say. They develop that fan base around the whole group, and everyone in the group uses it to get the push.
Daso: Absolutely. You’re making sense here with some interesting points, especially when compared to the Hype House.
Hall: Yeah. I don’t know why Thomas [Petrou] is even trying anymore. It’s like, dude, it’s dead, man. Has it peaked? It’s peaked. It’s like the D’Amelios left. Addison Rae left. Chase Hudson left. Now he’s trying to start a new group. I get it. He’s making a lot of money from it, but it’s not going to work like it did in the past.
I don’t know. I guess it’s successful that he had a Netflix show, but no one in that Netflix show was in the main Hype House. It was weird. It’s like me trying to revamp the Sway House, recruiting new sway boys, and then creating more from there. It’s not going to go anywhere anymore.
Daso: Wow, you’re pulling no punches here, huh! I have more questions on this topic, but I want to switch gears to investing. How’d you get involved in angel investing in startups? You’re one of the few content creators I know who actively participate.
Hall: Even when I started investing, I knew I was making good money, no, great money for our age. However, since the beginning, I’ve been saying that it’s not to be forever. I’ve seen people making a million a month back then not making anything now. For example, the Magcon boys. Besides Shawn Mendes, who is still making the money that they were back in 2015? I’ve seen this happen before, even with Team 10. I got into angel investing because I knew that one of these companies would succeed. You can’t go wrong with investing. Well, you can; you have a lot of failures, but if one succeeds, you’re good.
Many of the Sway Boys have equity in a bunch of different successful companies already. A huge one is Triller. We love Triller. With guidance from Michael Gruen, the Sway boys had the right idea. We all wanted to invest. We didn’t know where to start.
Daso: Got it.
Hall: Huge props to Michael Gruen. He helped us out a lot.
Daso: Wonderful. Getting into a specific example here, what is your value add that allowed you to get allocation into funding rounds for companies such as AON3D?
Hall: I think using the Sway brand and our individual names was the main benefit that allowed us to invest or secure allocations into all of these companies.
Daso: I love the confidence. How will you continue building your track record as an angel investor, given that this is something that you’re doing while growing as a content creator?
Hall: I’m still going to continue to do that. In addition, I’m more focused on starting my own companies, such as Ani Energy, the Sway Fitness line, and other ventures. I want to make my own clothing company. Party animal university is doing great, but that was obviously through another company. My next step will build on my initial success in the apparel industry and work toward my clothing line.