Salesforce To Integrate With TikTok And New NFT Platform

Business

Salesforce, the cloud-based software company that specializes in customer relationship management (CRM), is set to introduce new features to its offering including NFT Cloud and the social media platform TikTok.

Salesforce NFT Cloud, a new non-fungible token marketplace, will allow users to mint, manage, and sell NFTs, whilst being a no-code platform.

Also, in a pilot that began in July and had a September release, Commerce Cloud users will start to be able to sell through TikTok by actively switching on the site as a usable sales channel within Commerce Cloud’s social media channels which include Instagram and Snapchat. Users will also have features introduced that are associated with the platform, including measuring ad performance and segmenting audiences for ad retargeting.

“We’re making it much easier for merchants to engage in channels on all social channels like Facebook, Instagram and Snapchat [and create] relevant offers for their customers through automated feeds and curation,” said Scot Gillespie, executive vice president and general manager of Salesforce Commerce Cloud. “Payments, speed and flexibility continue to be critical for our customers.”

To support sustainability, Salesforce NFT Cloud will exclusively support transactions on more energy-efficient blockchains, this comes after a group letter signed by 400 Salesforce employees listed concerns about security, the unregulated nature of the concept, and the potentially unsustainable byproduct of using mass amounts of energy on – currently – less sustainable blockchain platforms like Ethereum
ETH
.

Talking to TechTarget
TTGT
, John Hughes, an NFT technology consultant and CEO of NearMintNFT said, “I’ve heard them all, [but] if you have legitimate responses to calm the fears, people respond,”

“Every artist I’ve approached has said the same thing to me: ‘Oh, these things are a rip-off, and they’re bad for the environment.'”

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“Once a company proves it’s an ethical NFT broker that takes security and sustainability into account — and makes that a team effort in conjunction with marketing staff — it’s possible to build success with an NFT program,” Hughes said.

Talking about the new additions to the Salesforce structure, Matt Meyers, who has been working in the ecosystem for 15 years, runs cybersecurity company Adaptus – the owner of EzProtect that extends the capabilities of Salesforce and other SaaS platforms – and holds the highest certification of Certified Technical Architect said, “I have worked my way up in Salesforce over the years to now having the distinction of being a Certified Technical Architect, which only 400 people in the world hold. I’ve seen a lot.”

With security and trust being Salesforce’s core values, they have always focused on ensuring their customers’ information is secure. I think with the new additions that are being piloted, TikTok and NFT Cloud, they can overall of course be positive and allow new streams of capability. I think there has to be caution in regards to security however, it’s the one area where there could be vulnerabilities and it’s important Salesforce properly takes that in during the pilot.”

“Coming from a middle-class family that was not wealthy it’s very upsetting to see people losing large swathes of money on crypto and NFTs. Sometimes being people’s retirement money or savings. The Federal Trade Commission indicated this recently with a detailed report, cybersecurity in crypto is paramount and a sector I am also honing in on.” He said.

Through his company, Meyers is also writing a Salesforce security short-form book that is geared at helping to educate companies on how to avoid leaking data in their Salesforce Public Sites and Communities. He is also starting an Instagram channel to help those who are on their journey to grow their career.

Meyers added, “I had dedicated my life and career to Salesforce and finally it had paid over. I continued to work my way up until finally I reached a director level and led all of Salesforce’s program architects in the public sector. It was at this time that I realized again that I wanted more. I decided that I wanted to be more independent and run my own company.”

“So I left Salesforce and made a relationship with a major Salesforce consulting firm and while working independently for them partnered with someone and started to grow my own company.”

He continued, “I found that I met many new and younger people wanting to join the journey just as I had years before. I saw their struggles so I decided to start to help them to succeed and taught them as I wished I was taught.”

“Even as I grew my company I still wanted to help others on their journey as well. So I realized that the best way to do this was to look to social media as that is the best way to connect with people.”

Meyers insisted that Salesforce will continue to introduce new – and perhaps daunting – features as time goes on but it’s key for the company to remain at the forefront of technology and user experience, otherwise it could lose its spot as arguably the most renowned SaaS platform in the world.

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